Ruwena Healy - President

Ruwena Healy is the President of Marketing 24/7, Inc. a consulting firm with expertise in developing marketing plans for closely-held companies, entrepreneurs, and professionals such as attorneys, accountants, financial planners, consultants, bankers and expert witnesses to improve their business development effectiveness and to increase revenue and profits. Ruwena’s twenty years of marketing experience include ten years specializing in “professional services marketing,” most recently as Director of Marketing & Recruiting for a 50+ law firm in Birmingham. She also served as Director of Client Services for a nationally recognized forensic accounting and fraud examination firm. While in that position, Ruwena authored sections of “Building Your Fraud Examination Practice,” a nationally taught course sponsored by the Association of Certified Fraud Examiners (“ACFE”).

Ruwena’s awards include being a finalist in the 2009 Small Business Person of the Year Award sponsored by the Birmingham Regional Chamber of Commerce and a nominee in 2008; Winner 2009 Birmingham Business Journal’s Best In Business Award; one of Birmingham Business Journal’s Top 40 Under 40 (class of 1997); the recipient of two public relations awards in 2007 both in the area of “Writing for PR” for the Public Relations Council of Alabama’s state-wide competition and two first place marketing awards for “Communication” and “Corporate Identification” presented by the Alabama Chapter of the Society of Marketing Professional Services (2002); the honoree of the Victor Award at the 45th Annual Distinguished Sales & Marketing Awards hosted by the Sales & Marketing Executives of Birmingham (2002); and named by ConventionSouth magazine as one of the “Meeting Industry Pros To Watch in 2001.”

 

Ruwena is a frequent lecturer. Recently, she served as a key presenter at the Alabama Bar Institute of Continuing Legal Education’s “How to Run a Successful Practice” seminar specifically discussing “Targeting Your Chosen Clientele.” In addition, she has presented programs such as:

• “Don’t Be Shy: Let Personal Promotion Help Build Your Company’s Brand” to the Samford Business Network; the Birmingham Chamber’s Executive Women Roundtables; the Women Lawyer’s Section of the Birmingham Bar Association; the Birmingham Chapter of the Legal Administrators Association; and the Birmingham Chapter of the Young CPAs

• “Creating a Foundation for a Successful Marketing Plan” to the North Alabama Chapter of the Institute of Real Estate Management;

• “Creating Marketing Action Plans that Increase The Bottom Line” to the Talladega County Bar and to the Pell City Rotary Club;

• “Client Development” at the Alabama Bar Institute for Continuing Legal Education and the Alabama State Bar’s “Practice Management” seminar; and

• “Knowing and Building Customer Relationships First-Hand” to one of UAB’s Services Marketing class.

An active member of her community, Ruwena founded in 2001 and Chaired from 2001 to 2008 the Legal Marketing Association’s Birmingham City Group. In 2007, she concluded her third term on the Board of Directors of the Southeastern Chapter of the Legal Marketing Association (2004-07). She is a current member of The Women’s Network a group who recognizes women who have achieved excellence in their field. Ruwena was a founding Board Member and served on the Board of a recently established, non-profit called Magic City Actors Theatre (2005-2008). She served as the theatre group’s Vice President of Public Relations & Marketing for the 2007-08 Season. She also served as the VP of Public & Community Relations (2005-07) for the Birmingham Chapter of the National Association of Women Business Owners (NAWBO) where she simultaneously served as their Executive Director (2005-07). Other past community activities include:

• Chair of the Public Relations Committee of the Alabama Chapter of ACFE (2004-05);

• Birmingham Regional Chamber of Commerce’s Leadership Development (class of 1996); Chair of Leadership Development (1997);

• Board of Directors of The Society for Marketing Professional Services (2002-03);

• Board of Directors of Sales & Marketing Executives of Birmingham (1997-2002), where she served as the Chair of the Women In Business Seminar & Awards Luncheon (1997-98);

• Founding Member and President of Legal Recruiting Administrators in Birmingham (1998-99); and

• Fund Raising Committee Member of the National Multiple Sclerosis Society in Birmingham (1992-93).

Ruwena has a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Florida (1987) and a Masters in Business Administration from Florida State University (1991).